Bill Bernbach Said #6

The sixth in our series of Bill Bernbach quotes...


“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.”

3 comments:

Ben said...

Do you know what BB would say if he were alive today?

'Get me out of this fucking coffin!'

Badum-Tsh!

Sell! Sell! said...

Put it in the work.

Rant said...

'Research can trap you in the past.'
How prophetic, considering most research stops advertising moving forward.