Bill Bernbach Said #6

The sixth in our series of Bill Bernbach quotes...


“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.”

3 comments:

  1. Do you know what BB would say if he were alive today?

    'Get me out of this fucking coffin!'

    Badum-Tsh!

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  2. 'Research can trap you in the past.'
    How prophetic, considering most research stops advertising moving forward.

    ReplyDelete