Bill Bernbach Said #6

The sixth in our series of Bill Bernbach quotes...


“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.”
on 19.4.10 . Filed under:

3 comments:

  1. Ben Kay19 April 2010 at 18:52

    Do you know what BB would say if he were alive today?

    'Get me out of this fucking coffin!'

    Badum-Tsh!

    ReplyDelete
  2. Sell! Sell!20 April 2010 at 12:29

    Put it in the work.

    ReplyDelete
  3. Rant20 April 2010 at 16:22

    'Research can trap you in the past.'
    How prophetic, considering most research stops advertising moving forward.

    ReplyDelete

Note: only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)