The London Long Copy Challenge Results Are In

The results are in for the London Long Copy Challenge, run by CBS Outdoor. We're a little ashamed that after all our talk of our love of long copy, we didn't enter it (we haven't fallen out of love with long copy, we just had a huge month of live client work - that's our excuse and we're sticking to it). But hats off to all who did. The winner was this...

Congrats to Phil Kitching, Tim Clegg & John Murphy from Iris. Some of our favourites from the rest are below, a special mention has to go out for the M&C Saatchi entry for, because it's part of a great, long-running copy-based campaign, and not just a one-off for the competition.

Good on CBS for running the challenge, it's good to see copy being celebrated again. You can see the rest of the short and long listed entries here.


  1. 200 words maximum? Are you sure? And at least 2 of the ads have typos. Love the winner though. Top stuff.


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