Our commercials for Fentimans are hitting the airwaves this week, so we thought we'd share them here with you, our dear reader. With this campaign we wanted to do a couple of things - obviously introduce Fentimans to the (still too many) people who haven't heard of them at all, to explain what makes their products special and different to normal soft drinks, and to do it all in a way that felt right for Fentimans. Fentimans are a real family business, dating back to 1905, with a cracking product. So we wanted to kind of get out of the way, and let them speak to people honestly and directly about their product. We made these very simple, honest spots that could almost be Fentimans themselves, back in the old days, talking to us about their product, and staging simple visual demonstrations of how their products are superior. There are three, each featuring one of their key drinks; Ginger Beer, Curiosity Cola, and Victorian Lemonade.
If you're interested, you can see more of our work for Fentimans here.