SO HERE WE ARE IN 2011. Never has there been a more competitive time to be in the business of marketing. There have never been more ways of spending budgets. There has never been more pressure on budgets. Or, come to that, more theories about what you should and shouldn’t be doing. What is clear is that whilst many are waffling on about this trend and that development, some are simply getting on with doing things that get results. We are some of those people. And this is some of how we do it.
PART 6: BE IMPATIENT & AMBITIOUS WITH YOUR TARGETS
No one ever blew the world away by aiming low.
Ambition is infectious.
If you’re in a hurry to achieve things quickly, and ambitious with your targets, your agencies will be too.
Nothing gets talented people excited like a real need to accomplish something through their work.
You’ll find that agencies and creative people tend to do their best work on the most ambitious accounts.
If you want to get the best out of the people you work with, make sure to let them know that you’re in a hurry to achieve something.
PART 1: CREATIVITY & CRAFT ARE MORE IMPORTANT THAN EVER
PART 2: THE BEST COMMUNICATION IS STILL ABOUT PEOPLE
PART 3: FOCUS YOUR COMMUNICATION ON CHANGING BEHAVIOUR, NOT JUST CHANGING ATTITUDE.
PART 4: BE DIFFERENT IN THE CATEGORY
PART 5: DON'T SPEND ALL YOUR TIME & MONEY TALKING TO FANS OF YOUR BRAND