Bill Bernbach Said #28

Number 28 in our Bernbach series...

“Playing it safe can be the most dangerous thing in the world, because you’re presenting people with an idea they’ve seen before, and you won’t have impact.”

Read all of the previous Bernbach Said posts here.

1 comment:

  1. Can we get this printed on mousemats, coasters etc. and sent to every Account Team in Ad Land?
    It's for the greater good.


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