Your Bets Mate: Our New Commercials for Racing Post

Our new TV campaign for the Racing Post app breaks over the Grand National this weekend. The ads were made by taking some interesting Getty library footage and shooting scenes to match closely (but not toooo closely). A big Sell! Sell! thanks to director Tom King at Gas & Electric for a really great job, and a fun time doing it. To Peter Serafinowicz for a cracking voice over and funny session. To Stef and the guys at Framestore for excellent work matching the grades of completely different types of footage, and giving them a strong finished look. To Yellow Boat Music for their silky musical skills and attention detail. And of course, to our lovely clients at Racing Post for going with the idea in the first place, and keeping us on our toes throughout the whole process.





13 comments:

  1. Snake one is my favorite.

    Most cobras get one guy playing a flute. This snake gets a four-piece ensemble, plus a drummer all playing something out of Starsky and Hutch.

    Love it.

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  2. Super work!! Lots of fun, and a neat demo.

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  3. Great stuff - the cow one made me laugh out loud. Weird.

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  4. I found this blog via the guardian, nice stuff - I like these adverts too good job.

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  5. saw this at the weekend, though it was great. Even before i knew it was you fellows. Music on snake charmer is immense.High five!

    squa

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  6. Very nice work, too many reasons to list. Plus, I always like to see a piece of work that is not afraid to use a blatant jump-cut, a rarity in this day and age. Jolly well done.

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  7. Ta very much. High five indeed.

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  8. Why didn't you use a real cow?

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  9. For the same reason the beer dancers suddenly go completely out of time. Just for extra fun.

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  10. These are fantastic. Well done.

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  11. Can someone describe to me what the creative idea is? I don't get it.

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  12. Can anyone help out anonymous, I don't have a clue.

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