Bill Bernbach Said #63

Number 63 in our Bernbach series...

“It is ironic that the very thing that is most suspect by business, that intangible thing called artistry, turns out to be the most practical tool available to it. For it is only an original talent that can vie with all the shocking news events and violence in the world for the attention of the consumer.

Read all of the previous Bernbach Said posts here.

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