Our first TV and cinema work for Drambuie breaks this week, building on the A Taste Of The Extraordinary idea launched last year (see the first work here). It previewed at a cinema screening in Canada and will run over here, starting in Scotland, in the run up to Christmas, before being rolled out in Drambuie's other markets around the world. It's fair to say it has been one of the most challenging things we've worked on, not least because we knew we were setting ourselves a very high bar to live up to the promise of Extraordinary on the big and small screen.
A huge thanks is in order to all of the talented people who were part of bringing it to life, the fantastic director Chino Moya and producer Jeremy Goold at HSI, DoP Ray Coates, editor Rich Orrick at Work Post; Eileen, Chris and the gang at MPC; PC, Phil and Fred at Yellow Boat Music for the soundtrack, Tom Joyce at Factory for the sound design, and the indefatigable Fiona Plumstead for pulling it all together. The final word of huge thanks I'll reserve for the team at Drambuie, who deserve huge credit for sharing and supporting our desire to do ambitious advertising, while the majority of the alcoholic drinks category remains largely bereft of ideas and plays it safe. Time for a drink.