Felix Baumgartner’s jump from the edge of space on Sunday was amazing to watch. The weird thing is, I keep seeing it on marketing blogs and webstites described as a 'Red Bull marketing stunt'. I find this odd. I watched and was in awe of his achievement, but as far as I can see, Red Bull's input has been signing a few cheques and sticking a couple of logos on his Nearly-In-Spacesuit. It's great that they supported him, but while it may be a feat of human endeavour, I'm struggling to see it as a feat of marketing.