An Amazing Achievement. Not Amazing Marketing.

Felix Baumgartner’s jump from the edge of space on Sunday was amazing to watch. The weird thing is, I keep seeing it on marketing blogs and webstites described as a 'Red Bull marketing stunt'. I find this odd. I watched and was in awe of his achievement, but as far as I can see, Red Bull's input has been signing a few cheques and sticking a couple of logos on his Nearly-In-Spacesuit. It's great that they supported him, but while it may be a feat of human endeavour, I'm struggling to see it as a feat of marketing.

5 comments:

  1. Agree. But the fact that we all think it was a Red Bull stunt maybe means that it was actually good marketing.

    They've managed this a few times now. Did you ever see their Shaun White snowboarding thingy that they probably had nothing to do with?

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  2. Reach and frequency, brand association, big big ticks

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  3. sticking a logo on it does not mean its good marketing...

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  4. I'm not buying it Bentos, you're talking about the softest possible measures of advertising, but in the end they just stuck a logo on someone's achievement.

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  5. I agree 100%. It was an amazing thing, but from a marketing point-of-view it's simply just sponsorship - hardly the 'marketing coup' that it has been portrayed as in some circles.

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