Second Best

Once upon a time, I was told that in order to be a good Account Manager - in every meeting I needed to be second best in the room at everything: so second best Planner, second best Creative, second best Producer etc.

Rather than try to learn every discipline under the sun at weekends, risk debilitating stress related illness and piss off everyone in my team - instead I opted for 'plan B'.

Spend your energy surrounding yourself with good people who know their stuff, learn to trust them and help them where you can.

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