Get your ears round an interesting, spiky and forthright interview with advertising legend Sir John Hegarty as part of the Assorted Nuts project on The Drum.
Many wise words are spoken.
I think it's required listening for everyone in the business.
He calls out the poor quality of current advertising and suggests some ways of doing thing differently.
It's refreshing to hear someone who's still passionate about brilliant ideas prepared to speak out about falling standards.
There's almost a tacit, fatalistic acceptance in some quarters that times have changed and it's just not possible to make great advertising any more.
This is, of course, horseshit.
It's bloody hard to make great work but it's not impossible.
The business needs a healthy injection of never-say-die tenacity and fighting spirit to accompany the talent that exists in agencies these days.
And that goes beyond just those in the creative department.
You can access the whole podcast in this article here