A bit of Newcastle Brown Super Bowl gatecrashing

Newcastle Brown Ale have gone early in the SuperBowl advertising buzz stakes and maintained their maverick streak by producing a couple of new spots that pokes fun at the approach other brands take to try to steal the limelight at this marquee event.

One is a blatant attempt to infiltrate the Doritos User Generated Video competition. The other is a call for other companies to help fund the Newcastle Brown Ale Superbowl campaign as  they can't afford the $4.5 million asking price of the airtime.

Despite crying the poor tale, they've obviously spent a pretty penny on these well-executed gems to try to generate as much coverage and noise well in advance of the big day. It's a smart move to go early and whip up PR in the calm before the storm.

It's refreshing to see a beer brand with balls making mischief and being irreverent in a category which is increasingly losing its edge and falling under the dangerous spell of bland lifestyle advertising.

Good on Droga5 for publicly taking the piss with this work.



2 comments:

  1. They are very good piss takes - number 1 of Doritos obviously and number 2 of Budweiser? I preferred 2 to 1 - I laughed and all that.

    But are they good ads? Seen worse that is for sure. Somedays advertising self deprecating can be a tad nauseating.

    I haven't drank a Newky Brown for years - who has? Why would you? Does anyone even stock it? Surely their is a big task for this brand ahead? No Bollocks - oh okay.

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  2. Newcastle Brown Ale - You'll be taking the piss. A lot.

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