I've read here and there about a regression back towards the horrific greed is good days of the 80's; the increasing gap between rich and poor, a new wave of yuppies, selfish, chest-beating bellends barking at each other about BUSINESS! whilst eating sushi or playing tennis, their whole happiness based around the relative movement of a few numbers on a spreadsheet or whether or not someone thinks of them as a formidable business person. Looking at some commercials that have launched recently (see below) I'm starting to worry it might be true. I find it hard to believe that there are still people out there in the world who act like this, but I guess there must be. We've seen this kind of character or lifestyle depicted in movies – American Psycho, Wall Street, Fight Club or Wolf Of Wall Street etc. as part of the telling of a dystopian story or dark, troubled character, but now it seems marketers are seriously expecting us to see it as aspirational. The idea that there are some advertising people who see this as something good to put in commercials is weird enough. But that a brand like Virgin Atlantic would want to align itself with this kind of business bellendery is completely perplexing. "Fly with us if you're a complete moron" appears to be the message. Is this a reflection of the regression of society a whole, or is it more likely a reflection the cultures of modern ad agencies and marketing departments? What do you think, dear reader?
Commercial for One Blackfriars (link to the story only, unfortunately the ad has been pulled).