Human Technology

Beretta have released this lovely short to demonstrate the extraordinarily high level of manufacturing that goes into making one of their luxury shotguns. The film does a great job of bringing to life the impressive combination of traditional craftsmanship and state of the art technology that combine to produce one of their guns.

The intense, atmospheric feel, and undercurrent of menace are spot on too. At the end of the day it's a killing machine and the film doesn't shy away from that.

Great work by Paola Manfrin and Ancarani Studio.

1 comment:

  1. I love that film. If i was one of the 1% i'd probably spend my share of 50% of the worlds wealth on a Beretta too. Wonder if they do an automatic useful when the revolution happens.