"I've got an idea! We should make a shit advert about a shit advert."
"Genius! Just make sure you don't tell anyone too much about the product. Remember, it's about the agency, not about what the agency is being payed to sell."
"And if at all possible, make it really awkward and annoying."
Looks like it's a conversation that's been held several times in past couple of months:
Tango / Betrayal from 101 London on Vimeo.