Pete Brown: How Big Lager Lost The Plot

Regular readers will probably know that we're pretty unimpressed with the current state of beer advertising, we've discussed it a few times in the past in Hats Off To Peroni, Where Have All The Great Beer Ads Gone? And Let There Be Beer. Oh Dear.

Ex-adman and ace beer writer Pete Brown has nailed the sorry state of beer advertising in his latest piece How Big Lager Lost The Plot And Developed Narcissistic Personality Disorder.

Here's just a taster:

Before you know it, you turn your brand from the genial bloke at the party into an arrogant, preening narcissist.

It's well worth a read if you're interested in beer, advertising, or beer advertising.

You can find it on his blog here.