Make sure you aren't one of marketing's Martians. Get yourself a copy of Bob Hoffman's new book Marketers Are From Mars, Consumers Are From New Jersey. And then read it. You're probably familiar with Bob from his brilliant Ad Contrarian blog. This book collects together some of his best writing and thoughts from the blog, his speaking, and other articles, under the title theme of calling out the delusional thinking of modern marketers and ad folk, and their disconnection from the real world. This is one of the biggest reasons why the world of advertising and marketing has got itself in such a mess, and so it's great to see it called out with such aplomb. And it's funny. Get yourself a copy here.