Well, recently we have cottoned on to the fact that it is now impossible to be a brand in 2015 without having a porpoise. Yes, forget having a good product that people might want to buy, or a better service than your competitor. Forget solving a problem for the customer, in fact fire all of your product development staff, your engineers, fuck it, lay off the entire workforce – all you need to succeed is a porpoise. And that porpoise doesn't even have to be related to what your product or service is – you just need any old porpoise.
But why take a chance with your porpoise, when we can help you define your perfect brand porpoise with our unique Porpoise Definement Methodologizer (TM obviously)? We can find the perfect porpoise for your brand. But don't take our word for it – here are a few we've already done (everyone loves a case study don't they? Even if they might have been perfectly relevant solutions for the particular brand in question, but of fuck-all relevance to anyone else – if it worked for one client once, well surely it's right for every client in every category, right? That's the beauty of blind absolutism utopia!).
Here's the brand porpoise we recently found for airbnb...
It's name is Cuddles. Since we found airbnb's porpoise, things have really taken off for them. They don't have to worry about boring things like cost and convenience, or choice. They have cuddles.
Here's another brand porpoise, this time one we found for uber-cool taxi-driver disemploymentizing service Uber...
Uber's brand porpoise is a friendly little porpoise called Flipper. Now don't write in saying that Flipper is an unimaginative name – that just shows how little you understand about blind absolutism utopia. The point isn't to be original, the point is to just have a porpoise. And what a beauty it is!
Now don't be fooled into thinking that a brand porpoise is just for fancy-crazy new tech startups. No. Remember. It is right for everyone. Every brand. To demonstrate this, here are two brand porpoises (yes, that is the correct plural, sadly) that we found for functional, supermarket products. Here you can see them side-by-side, as you might in any supermarket aisle...
Now, before you write in and say Hold on, won't this be a tad confusing for the poor old punter? Two completely different brands, with quite different products that each have different functional qualities having what appear to be quite similar porpoises? We'll stop you there. Maybe you just don't get it yet? It doesn't matter. Every brand, to be successful these days, needs a porpoise. Don't argue. It says so in that marketing article online, and in that new book by that trendy bloke, and in loads of tweets and conference speeches. However, obviously defining or finding your brand porpoise isn't easy. Obviously. Obviously it takes a LOT of work, charts, presentations, worshops, away-days, idea-storms and brainsplooges to define a brand porpoise – all of which we can
And it pays to go to the experts. Take this for example...
To the untrained eye, that might look like a potential brand porpoise. But no. That is just a common-or-garden aquatic mammal. Don't make this mistake or your brand is destined to languish in the backwaters of the brand ocean for the next century. Come to us and we'll b
This is a picture of us feeding Coco-Cola's brand porpoise. Their porpoise is called Happiness. A bit twee, granted, but you know, when
To help people understand, we have – obviously – created a diagram: The Anatomy Of A Brand Porpoise...
Please feel free to use this in your next meeting.
Don't get left behind.
Don't be a dinosaur.
Don't be different to any other brand.
Don't get caught with some stinky relevant dolphin.
Get yourself a brand porpoise.
We can help.