I saw a thing on the twitter today, someone offering agency people a free copy of the book Escape The Sea Of Sameness, which promises you'll learn how to define a truly unique positioning strategy for your agency.
It got me thinking, if advertising agencies are truly diagnostic (ie. they start with the client's problem and situation and work out the right thing to do for them) rather than prescriptive (ie. they think they know what the answer is going to be before the client even walks in), can all agencies ever really have truly unique positionings, apart obviously, from their talent?
What do you think, dear reader?