Let's start the week with some damn fine ads for eBay from GS&P from across the pond.
A great idea to juxtapose song lyrics with various items for sale on eBay is supported by a cracking piece of craft and a fantastic use of music.
I've included my favourite three ads here but all five launch executions are top notch and contain lots of nice little touches that reward repeat viewing. I'm sure there's plenty more where that came from - this campaign has the potential to run and run and run.
In a world full of pompous and pretentious, manifesto me-too 'purpose' propaganda it's also a breath of fresh air to see something so stripped back and powerful that just wants to entertain people rather than change the world.
On the face of it, a brief to highlight the overwhelming breadth and diversity of the eBay offering isn't the most interesting and exciting but the agency have managed to knock it out of the park with these commercials.
By reminding people that eBay is a treasure trove for the random and the rare, this campaign should hopefully give people the stimulus to go back and have a rummage around for something they might want to buy.
Second-hand hats off to everyone involved.