Picture this. You are on a busy train, tube or bus on your way to work. Or in a modern coffee bar filling in time between your a
brand saliency optimisation meeting and a visit to the proctologist. You are reading a book.
Whether you like it or not, close proximity and basic human nature means that people are going to judge you on that book. People are idiots after all. That's where Cover Me Badd comes in. A new Sell! Sell! Doubles initiative, Cover Me Badds are phony book covers designed to slip snugly over the cover of most popular books, keeping your choice of reading matter private.
Reading the latest
Dan Brown, or
Ukrainian Tractor Drivers Go Bananas? Or perhaps
Confessions Of A Shopaholic, or something like Gareth Gates' Autobiography (is there such a thing?)? Worry not about being looked down upon by your snooty fellow travelers for your populist or hurredly chosen reading matter. Simply slip a
Cover Me Badd over your book and read happily.
Cover me Badd covers come in many different styles. Some are intellectual, like War & Peace Translated Into Mandarin (try topping that, disapproving studenty type), some are in-depth, like Space Science 4, An Expert's Textbook. And others simply say don't fuck with me, not even for an instant, like Serial Killing For The Intermediate, A Hands On User Guide. Whatever your need, there's a Cover Me Badd for Everyone.
DESIGN A COVER ME BADD, WIN FRIENDS AND HARD CASH
Packs of our
Cover Me Badd fake book covers will be hitting the stores later this year. But first, we'd thought we'd offer the chance to you, our dear reader to enter your own. Simply come up with an idea for a name, or even design a fake book cover, and send it to us at
doubles@sellsell.co.uk - The chosen entry will be included in our launch pack, and of course the winner will not only garner massive fame and what the Americans call
Kudos (aftershave, I think), but also a share of what we are cautiously estimating to be an
obscene amount of profit. So get your designing and writing fingers out. The closing date is March 31st.
Read the Cover Me Badd latest update
here.
Something for a Monday, our latest Fentimans furtling beermat. For those unfamiliar with it, Furtling is the Victorian Art Of Erotic Hand Manipulation (or making your fingers look like bums and things). We've made some previous versions for Fentimans Ginger Beer, Curiosity Cola and Victorian Lemonade, and they seem to go down well - we've seen some for sale on eBay by some opportunistic, cheeky blighters, and people sometimes write to Fentimans asking for them, which is nice. This new one is to promote Fentimans' new Tonic Water, and delicious it is too. If you'd like to know why it makes such a good mixer, have a read of this...
