As you can see in this rather fetching video...
“Something is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence.
Surely there's a better way?”
How To Make Better Advertising And Advertising Better – The Manifesto for a New Creative Revolution
Showing posts with label Production. Show all posts
Showing posts with label Production. Show all posts
The Makers Mark
Once upon a time, in an Agency far far away - a brief landed in an inbox. This brief was the most beautiful brief any at the Agency had ever seen, it glistened like the nape of a female tennis players' neck (mid set, a proper grunt ladened one), and all that regarded it swooned. After a number of weeks exploring its cavernous regions - a multitude of ideas were presented, each like a baby Lion proudly held aloft for all to celebrate.
After much applause and backslapping - and presentation of ballpark production costs associated with each - it was said with a heavy heart that the Client did not have the necessary budget to realise any of the ideas.
This is a story of enchantment, hope and heartbreak.
On Linkedin I've seen a few Producers post moan-y 'aren't-clients-stupid' things like the below:
These posts might raise a smile amongst those able to stop licking their elbows long enough to look at their computers ; however what does this really say about a Producer?
It's very easy to make amazing work if you have lots of cash - and doesn't take a genius to do it. Things can be done faster, and to a better quality if you throw money at it - human nature takes care of that one for us. With all the money in the world - all that is required is the ability to google 'best
A good Producer is able to realise an ambitious concept using sod all budget. They can find savings beyond the sum of a jobs parts, find efficiencies, and are able to deal with random last minute curve ball requests that change everything. It's someone who doesn't read off a rate card - but who's responsive and can anticipate and embrace change.
It's always nice to go into a job knowing if shit happens, you've got some cash in your pocket to help rescue things - but in my opinion a successfully run Production should do the idea justice, come in on time, and be under budget.
After much applause and backslapping - and presentation of ballpark production costs associated with each - it was said with a heavy heart that the Client did not have the necessary budget to realise any of the ideas.
This is a story of enchantment, hope and heartbreak.
On Linkedin I've seen a few Producers post moan-y 'aren't-clients-stupid' things like the below:
These posts might raise a smile amongst those able to stop licking their elbows long enough to look at their computers ; however what does this really say about a Producer?
It's very easy to make amazing work if you have lots of cash - and doesn't take a genius to do it. Things can be done faster, and to a better quality if you throw money at it - human nature takes care of that one for us. With all the money in the world - all that is required is the ability to google 'best
A good Producer is able to realise an ambitious concept using sod all budget. They can find savings beyond the sum of a jobs parts, find efficiencies, and are able to deal with random last minute curve ball requests that change everything. It's someone who doesn't read off a rate card - but who's responsive and can anticipate and embrace change.
It's always nice to go into a job knowing if shit happens, you've got some cash in your pocket to help rescue things - but in my opinion a successfully run Production should do the idea justice, come in on time, and be under budget.
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