SCREENTHING Spoofs
A big thanks to SQUA for his top work on our ScreenThing spoofs which, after a lot of quite surreal late nights, and some fun sound sessions, have been unleashed onto the real world. This first one features a very scary knitted dinosaur in a shot-for-shot remake of the famous scene from Jurassic Park. You can see more ScreenThing spoofs here, including a Star Wars space scene remake featuring a ping pong bat. More on ScreenThing coming soon (as they say in the movies).
If it was your money
Next time you come up with an advertising idea, have another look at it and say to yourself "If this was my money - if it was my product I was promoting and my money being spent on marketing - is this what I would do?".
Sell! Sell! Salutes... Whopper Freakout
What do you do when you've got a product that your customers love, but they're so familiar with it that they don't really think about it any more? Well, one thing you could do is to take it away and see what happens. That is the simple premise of Whopper Freakout. It's great to see this simple idea unfold - especially when the Burger King people offer customers a competitor's product instead of the Whopper. It's no surprise to us that this comes from across the pond - where people aren't afraid to make entertaining and funny creative work that focuses on the product. This is classically great advertising. CP+B, Burger King, and Whopper Freakout - we salute thee!
Niko
We received this smart mailer/poster from illustrator Niko (Nick Chaffe) this morning. See more work on his webnetplace.
Citroen C5 goes Deutsche
Spotted on telly last night, the new campaign by Euros for the Citroen C5. On paper this is a really good idea: Citroen are saying that their new C5 (don't I recognise that name from somewhere?) is so well made - it could be mistaken for being German. The perceived wisdom is that Germans engineer fine automobiles from shiny aluminium in pristine laboratories - and that the French throw cars together with old wine crates on a farm, so it's real opportunity to change people's perception about the Citroen build quality. A great start point for some creative work, and an idea that can work all over the place. Unfortunately the ads themselves don't do this idea justice. Granted, the telly spot has a great soundtrack, and is shot really nicely - and we don't have a problem with the comedy German stereotypes - but the idea just isn't coming through. The 'Made in France' bit at the end feels apologetic, like this was all one big lie, that unfortunately it's not made in Germany by quality engineers, but in France by people who park by crashing into the car in front, sorry. The posters we spotted this morning are just bad puns, with the headlines "Schmitt Hot" and "Touch of Klaus". The shame here is the unfulfilled potential of the idea - the creative potential of whole area of the French doing things in a more German way, and the potential of an idea like this to really change people's perception. Which is one of the holy grails of great advertising, is it not?
When random events in the universe combine...
1. Someone writes a soft rock song about coffee.
2. Someone Else remakes things in Lego
3. Someone Else's Dad is a fan of soft rock Someone who made song about coffee.
4. Someone Else's Dad suggests to Someone Else that he remake Someone's music video for soft rock song about coffee.
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