Our new campaign for the lovely people at fish4 break this week, a series of newspaper ads with illustrations by the smashingly talented Andy Smith.
fish4's brief when they came to us was pretty simple, and not unusual: "Help us make our advertising work harder". fish4 had been kind of hiding their light under a bushel, so our idea was to focus hard on the the most important thing that people who are looking for cars, homes or jobs want - the most options to choose from to give them a better chance of finding what they want. fish4 have that in spades, so why not be up front about it?
And of course, it was important to do it in a way that was charming and interesting enough to demand the attention of the reader in the crowded world of newspapers (see The Bus Test).
More Sell! Sell! work on the blog:
Or see even more on our website.