Advertising failing to help consumers choose...

A letter to the Viz Letterbocks highlights the confusion that modern, touchy-feely advertising is creating...

"I am in the process of buying a car and have narrowed my choice down to two. But I don't know whether to buy the one that floats away on balloons or the one that's made of cake. I think I prefer the one made of cake, but I'd like the security of knowing that the ad had won an award before making such a big commitment." Brian Fester

Read more excellent letters here.

1 comment:

  1. Mmmmm! Definitely one made of cake, but I'd need a little more convincing to buy a Skoda than someone telling me it's 'full of nice things' - exactly what nice things??


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