We Heart Your Blog Bob

Many humble thanks to Delicious Industries for nominating us for an "I heart your blog" award. Much appreciated.

The idea of these things is that we now pass it on to some blogs that we heart. Well we're nominating just one. Not because it's the only one we love (check the list on the right for our current favourites), but because there's one that stands-out above the others for us. The Ad Contrarian is the blog of Bob Hoffman, CEO of Hoffman/Lewis advertising in San Francisco. Pitched as "Cranky opinions and advice from the CEO of a pretty big ad agency", it's a beacon of common sense and straight-talking in an industry often overwhelmed by bullshit, flim-flam and sheep-like trend following.

Here's a couple of TAC classic quotes:

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"Account planning has gotten way out of control. We've got to kill them all and start over."

Keep up the great work Bob!

1 comment:

Note: only a member of this blog may post a comment.