New 2012 Olympic Pictograms Unveiled

It's a tough brief. But one that every designer (myself definitely included) would love a crack at. The 2012 Olympics people have unveiled the new pictograms for the games. For me, the Munich '72 graphics have always set the standard, with Mexico '68 following closely.

There are two versions of these, the black and white ones at the top, and the 'dynamic' ones underneath. You can see the full sets over on the official 2012 website and read more about them on their blog.

So, what do you think?


  1. I think that typeface makes me want to puke.

  2. I agree, a very tough brief, Olympic pictograms are always compared to the classics of '68 and '72, but they were created a long time ago and I'm glad they at least these guys tried to do things a little different.

    For m they're a bit too fussy with too much detail, but I'm sure they'll work just fine and ultimately that's all they have to do.

    The only thing I did find weird was the quote from Yasmin (part of the Olympic branding team), "The public aren't familiar with what a 'pictogram' is - it's a very 'Olympic' word"?? Pictograms are one of the earliest forms of communication, the public see them everyday in train stations, airports and supermarkets, so I'm certain the public are very familiar with pictogram. They don't actually need to know the word 'pictogram', they just need to be able to understand it's message.

  3. I'm with Ben on the typeface!

  4. Lets hope they only use the "dynamic" ones.

  5. I don't understand why the designer decided that they need to have flat heads. at least the dynamic versions distract me from that.


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