Advertising About Advertising

"Print is neither "hot" nor "cold." It's honest. Inherently. You're out there on the page, naked, without so much as a guitar. Just your product and the word." Interesting ad by DDB in the US, from 1971.

1 comment:

  1. I've read that ad, every word of it. Even though it's from 1971. Even though digital is "hot". Even though I usually hate ads. It's a great piece of writing and it tells me something important.

    After all that, let's take a look at the newest VW ad from Germany, shall we?

    The end of a great brand made by those who nurtured it.


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