World Book Day Advertising Reading List

It's world book day. So today we've all come to the office dressed as our favourite literary characters. But apart from that, it got us to thinking about a list of books that advertising people should read/have read. Obviously everyone should be reading stimulating and interesting stuff all the time anyway, but what about specifically around the subject of advertising. Here’s our shot at a list, some are good thinking, some because they inspire us, and some just because:

What's the big idea? George Lois
Inside Collett Dickenson Pearce. John Ritchie & John Salmon
Ogilvy On Advertising. David Ogilvy
Remember Those Great Volkswagen Ads? Alfredo Marcantonio
The Book Of Gossage. Howard Luck Gossage
Whatever You Think, Think The Opposite. Paul Arden
Hey Whipple, Squeeze This. Luke Sullivan
Positioning: The Battle for Your Mind. Al Ries & Jack Trout
Truth, Lies & Advertising. Jon Steel
Up The Agency. Peter Mayle
Madscam. George Parker
101 Contrarian Ideas About Advertising. Bob Hoffman
Helmut Krone. The Book. Clive Challis
A Technique For Producing Ideas. James Webb Young

And here's a couple that we haven't read yet, but are on the list:

From Those Wonderful Folks Who Gave You Pearl Harbor. Jerry Della Femina
Ally & Gargano. Amil Gargano
Creative Mischief. Dave Trott

Any more suggestions?


  1. That's nice. It's so nice i'm stealing it. I'm stealing it and putting it on the FB group I set up to get planners to read more - taking the sell sell take on things.

    It'll be here - I'll let you know if it generates much chat.

    Cheers all

  2. The new one from George Lois: Damn good advice (for people with talent)

  3. Definitely Hegarty on advertising.

  4. The Copy and Art Direction Books from D&AD are both favorites of mine.


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