Channel 4 Meet The Superhumans

This gem from 4Creative was a talking point amongst us today. We all agreed it was a most excellent piece of craft and the only thing we'd seen recently that managed to capture the spirit of an Olympics blighted by corporate greed and LOCOG bureaucracy. Hats off to all involved.


  1. Agreed. Gold medals all round.

  2. That's incredible. Genuinely the best ad I've seen in years. (And just to be clear, I had nothing to do with it. Sadly.)


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