Throwing Wads Of Money Into The White-Hot Furnace Of Delusion

Company specialising in making content which relies on sharing, publishes a study showing that sharing content will become more prevalent.*

A social media specialist writes how brands will have more success with conversational marketing via social media than conventional advertising.*

An online video platform publishes a report stating that the watching of online video is rising quicker than the watching of conventional television.*

Ark manufacturer predicts huge flood.*

Fork specialist releases report revealing expected pronged implement usage set to increase.*

Excrement removal specialist predicts influx of well-fed bears into heavily wooded area.*

It's unbelievable that so much confusing and perjured propaganda from interested parties is reported and subsequently re-shared as news in advertising and marketing.

It's no wonder so many clients are throwing wads of their company's hard-earned money into the white-hot furnace of delusion.

* Have a go at the game of spotting these kinds of reports. Although mildly depressing, it's quite good fun too. Share them with us and we'll add them to the above list.


  1. Cecil B. DeMille16 October 2013 at 13:54

    This is a sign that the salesmen are into the snake oil again. I find it ironic that an industry that has oft been consumed with manufacturing reality is now so far removed from it that it doesn't see the forest for the trees anymore.

    In any case, I'm sure there's a big data example what with all the conferences lately. I've learned to tune it all out, though the game does sound amusing.

  2. Experts suggest internet use to hit all time high.

    Product designer: "Ads are dead. Products are ads for the new world."

    Amazing new app old news.


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