Treating Consumers Like Mouth-Breathing Morons?

It's been said that the current advertising bandwagon for making emotional brand campaigns treats consumers like mouth-breathing morons, incapable of logic or reason, bereft of the ability to make a logical decision, whilst agencies and advertisers dangle shiny trinkets in front of them. Well, I think this new campaign for biscuits puts that idea to rest, once and for all. And, best of all, it's impossible for other brands to copy.


  1. That's fake, innit?

  2. One can't be too sure nowadays.

  3. You must be psychic or something:


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