The Work That Never Ran #1: The Pearly King

Sometimes when we're looking for things in our archive we come across weird and sometimes not-so-wonderful pieces of work that never saw the light of day. We thought we'd share a few of these with you from time-to-time...

A few years ago our clients at SSP asked us to come up with a tactical ad for a new product that their brand The Pasty Shop was launching for the winter. This product was, wait for it... a Fish, Chip & Mushy Peas Pasty. Yes, you read that right. Fish, chips, and mushy peas – in a pasty. A weird conflation of two of England's most famous national foods. Possibly the most English food ever invented, we mused? So that's the way the ad went. The concept was quickly approved, and our crack production team got straight into simultaneously negotiating with various factions of the Pearly community in London and lining up a top-notch photographer to bring it to life. But then, at the witching hour, the budget for supporting this amazing gastronomic creation was diverted into another campaign. And so the concept never saw the light of day... until now...