Truth In Advertising

It seems we've offically reached the point where the ads in the movie Crazy People are better than the ads made by ad agencies. At least the ads in the film are based on some kind of truth, whilst the current output of agencies appears to be the product of delusion, self-importance and a fundamental and sometimes wilful misinterpretation of behavioural science and psychology. Anyway, enjoy the clips, they're still good value...

If you're interested in making advertising that's based in the truth of why people actually buy the products they buy, cast your eyes over our new book How To Make Better Advertising And Advertising Better - available exclusively at the Design Museum.

Or come in for chat sometime.

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