Bill Bernbach Said #50

The half-century milestone in our Bernbach series...

“It’s not how short you make it; it’s how you make it short.

Read all of the previous Bernbach Said posts here.

Fag Happy



Just imagine what the script was like. Shame they don't make 'em like that any more.

MI6 Print Ad

Very good print ad by M&C Saatchi for MI6. Proper, well-crafted copy. Long live the long copy ad.


Via Copyranter.

Amazing Interactive Post! Olympic Ads.

Inspired by Ben’s post, we are looking for your suggestions please, dear readers.
What is the collective noun for Olympic Games related commercials?

A procession of Olympic Games related commercials.
A marathon of Olympic Games related commercials.
A doping of Olympic Games related commercials.
A committee of Olympic Games related commercials.
A fiasco of Olympic Games related commercials.
A bandwagon of Olympic Games related commercials.
A tenuousness of Olympic Games related commercials.
A monetization of Olympic Games related commercials. (Alain)
A sewer of Olympic Games related commercials. (Lord Coe)
A machismo of Olympic Games related commercials. (Cameron)
A detachment of Olympic Games related commercials. (Copybeard)
An exhaustion of Olympic Games related commercials. (Anon)
An tedium of Olympic Games related commercials. (Keith)

Would you Adam & Eve it?!



We always thought this was a bit of an urban myth, but no, there is actually a cash machine near Sell! Towers that allows you to select Cockney as the language.

The Ads Of Ron Collins

Damon Collins has created a site to share some of the print work of his late father (and advertising legend) Ron Collins. "He's best known for his television writing for the likes of Texaco (the one with Morcambe and Wise and James Hunt), Cinzano (the one with Leonard Rossitter and Joan Collins), Carling Black Label ("I bet he drinks Carling Black Label") and Qualcast lawnmowers ("It's a lot less bovver than a hovver"). But he was also a gifted print art director. These are a few of his pieces of work."

I'm a big fan of the advertising work of this era, it always seems more succinct, witty, sharp, and hardworking than the work of today. These are superbly crafted ads, well worth a look HERE.