Fish And Chip Shop in-store cross-sell opportunity.

Random but glorious.  Love the way they are trying to flog 8 [mini] vegetarian spring rolls in a badly cut out fluorescent starburst that's been badly glued to a rather ugly silver/brown plastic fish on the middle of a wall.  Didn't trouble the amount of fried alternatives that were being consumed as far as I could see.

3 comments:

  1. But they are not 'vegetarian spring rolls'. They are vegetable spring roll. There is a difference.

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  2. Good spot, Mr Anonymous. You're quite right. Our mistake.

    You're not from the said fish and chip shop by any chance are you?

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  3. This has gone viral, so I'll wager they've sold out of vegetable spring rolls by now. I applaud the creative genius behind this marketing strategy, but I do wonder about ROI...

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