Number 52 in our Bernbach series, and one of my favourites. Obviously in this quote, Bill’s ‘today’ is in the sixties or seventies, but it feels more relevant now that ever before...
“Today, everybody is talking ‘Creativity,’ and frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity.’ I fear that we may be entering an age of phonies.”
Read all of the previous Bernbach Said posts here.
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