What Bob Did Next

Bob Hoffman, the grumpy man behind the Ad Contrarian blog, has launched his new thing - Type A (great name). Billed as an advertising and marketing consultancy that focuses on 3 areas: 1) Consulting to independent agencies 2) Turnaround Marketing 3) Helping marketers develop strategies to reach consumers over 50 - you can visit the website here.

We consider Bob a kindred spirit, and wish him outrageous success with the new venture. The advertising business needs - for its own health and future - more great, strong, independent agencies, if Type A can help make that happen, then they have our support.

Good luck Bob!

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