Chomp on this video for Oliver $ & Jimi Jules directed by Ian Robertson.
Fantastically simple idea and execution.
Oliver $ & Jimi Jules - Pushing On (Official Video) from Ian Robertson on Vimeo.
Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia
Following up on yesterdays post, I found an interview with Joy Howard - VP of Marketing at Patagonia - in Ad Age from December 2013.
"The best way to get people's attention is to be useful and show useful information that enhances people's lives but also shows real news,"
Amen Joy.
http://adage.com/article/cmo-strategy/advertising-dead-priority-patagonia/245712/
"The best way to get people's attention is to be useful and show useful information that enhances people's lives but also shows real news,"
Amen Joy.
http://adage.com/article/cmo-strategy/advertising-dead-priority-patagonia/245712/
Barbican — Digital Revolution
The Barbican are soon to be hosting "the most comprehensive presentation of digital creativity ever to be staged in the UK."
If the exhibition holds up to the brilliance of the posters designed for it, then we're in for a treat.
Photographs by the very talented Greg White.
If the exhibition holds up to the brilliance of the posters designed for it, then we're in for a treat.
Photographs by the very talented Greg White.
New Ad for Patagonia Wetsuits
Lovely new print ad from Patagonia.
I noticed it, I read it. I now know more about wetsuits and what makes their product different, and they seem like they are doing positive things as a company.
If ever I need a wetsuit, I might buy one of theirs.
I noticed it, I read it. I now know more about wetsuits and what makes their product different, and they seem like they are doing positive things as a company.
If ever I need a wetsuit, I might buy one of theirs.
Hats off to Peroni
Looking at this giant poster it's apparent that Peroni have started making hats.
Just the thing to quench one's thirst on these humid and sticky days in the city.
I can just imagine the Powerpoint charts that exist to justify this approach as positioning Peroni as a chic, fashionable and premium lager that appeals to both men and women ['it's a fashion brand not a lager brand...'] but I can't help feeling that they's forgotten the most vital ingredient. The beer.
And they don't seem particularly bothered about emphasising the brand's Italian heritage either [and I'm not talking about the fact that it's most often sold with pizza in a certain high street restaurant chain].
We've banged the drum a lot about the product vs brand confusion that's plaguing modern advertising but plaudits must go to whoever got paid real money for making this campaign without an idea. Must have taken ages in creative development before the Eureka moment happened after they alighted on this scamp in the review session.
Fair play though, it's a campaign that can run and run as these 'hot off the press' next executions amply demonstrate.
Hats off to everyone involved.
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